About Us

Established is 2020 Houligan Apparel quickly become one of the most sought after apparel to hit the streets of Toronto, New York, and LA. Our brand was created for the ones who move against the grain. The rule breakers. The late-night grinders. The people who don’t wait for permission or follow trends — they set their own. Woven into every Houligan Apparel piece is the legacy of our Founder Houdini. His vision for bridging the gap between both worlds continues to raise the bar across the industry. Our bold ‘H’ logo represents undefeat, as an arrow pierces through both sides the top hat stays affixed - never falling off.Houligan Apparel is a statement that defies all odds and knows no end. Every piece is designed with intention, using quality materials and bold design that hits hard and lasts. No gimmicks. No shortcuts. Just real style with real stage presence. Our brand stands for confidence, individuality, and staying true to who you are — no matter who’s watching.Houligan Apparel is for the ones that live loud, move different, and own their lane. Welcome to the movement.